GLOSSARY

AdClicks / AdImpressions / Adserver / AdViews / AdWords / Affiliate Marketing / Bannerformat / Banner / Banner Tag / Buying Cycle / Click Through Rate / Click URL / Content / Conversion Rate / Cost per Click / Cost per Lead / Cost per Million
 

Cost per Order / Cross Media / Email Marketing / Flash / FlyingAd / Frame / Impressions / Interactive Banner / Interactive Spots / Kampagne / Key words / Kontakt / Kreation der Werbemittel / Lead-Generierung / Link / Mediacooperation / Mediaplan
 

Microsite / On Flight-Optimierung / Online Marketing / Online Media / Online-Werbung / Pop Up / Post Tracking / Qualitatives Controlling / Reporting / Return on Investment / Run of Network / StickyAd / StreamingAd / Searchengine-Marketing / Targeting / Targeting-Filter / TKP
 

Visits / Website